Own the message.

Develop a meaningful message and learn how to relay it in a value-added manner.

Master the media.

​Learn how to build a healthy, long-term relationship with the media.

Conquer your fear.

Become a more successful communicator, no matter who your audience may be.


Sports Media Coaching

The arena of competition is one measuring stick for success. The public’s perception is another. We provide athletes, coaches and administrators the skills to build, promote and maintain a positive image, both on and off the playing field.

Corporate Media Training

Effectively relaying your message so that it is understood and remembered is critical, especially in the corporate world where clear communication can mean the difference between profits and losses. Our customized training seminars and interactive sessions arm you with the tools you need to succeed in any situation.

On-Site Seminars & Coaching

We are committed to providing comprehensive, hands-on training, delivering customized solutions and creating memorable impressions.

All of our training seminars and interactive sessions are customized to your specific needs, issues and concerns.

Training Seminars
Available in hourly and daily sessions
Private Coaching
For those who are the focus of media attention and need to be prepared for major issues and concerns
Relationship Management Packages
A customized, ongoing service designed to develop, reinforce and refresh communication goals

Media Training

The media is your megaphone for getting your message out to your audience. Learn how to use the media as a powerful tool to strengthen and promote your image, connect with your audience and build credibility for your brand and your organization.

  • Promote your image
  • Promote your message
  • Understand and maximize new media and social networking
  • Participate in mock on-camera interviews
  • Handle tough and controversial questions
  • Avoid misquotes
  • Understand the media and effectively manage broadcast vs. print
  • Review media clips
  • SEE a successful interview: the three easy steps that guarantee results for any interview situation
  • Prepare for interviews
  • Make headlines
  • Manage crises

Public Speaking

A great speaker has the power to change minds, gain support and spark action. Train to become a skilled communicator for every occasion, whether you’re presenting in the locker room or the board room.

  • Message delivery
  • Performance
  • Body language
  • Voice projection
  • Entrance and exit

Broadcast Coaching

How you are perceived influences how your messages are received. Our broadcast training sessions prepare you for success, regardless of the audience.

  • Teleprompter reading
  • Script writing
  • Presentation/Delivery skills
  • Appearance

Crisis Communication

The best way to prepare for a crisis is to anticipate a crisis. Learn how to take the necessary steps to prepare for an emergency or unexpected event.

  • Crisis plan development
  • Handling the media in a crisis situation


Some of the organizations that trust us for media coaching:

What our clients are saying:

Prepping the Cleveland Cavaliers for the Press
“When the opportunity arose to hire someone to come in and execute individual media training with some of our younger players, the first person I thought of was Scott. Having worked with him through past experiences in both our careers, I had little doubt that he would make an immediate impact. His positive approach, energy and consistent reinforcement helps make the process of media coaching very effective. I look forward to seeing the developing progress of our guys with Scott by our side.”
BJ Evans
Director of Basketball Communications
Cleveland Cavaliers
Building Relationships with University of North Carolina Student-Athletes, Coaches and Administrators since 2003
"Scott knows what makes a good interview and has the ability to communicate well with student-athletes both in front of and behind the camera. His seminars were innovative, instructive and engaging. Several of our student-athletes actually asked if we could extend the length of the seminar. We look forward to working with him again."
Steve Kirschner
Associate AD for Communications
University of North Carolina
Shining a Spotlight on Pinehurst Resort
"As Pinehurst began preparations for the U.S. Open to return, we realized a clear need to take advantage of the many publicity opportunities in front of us. The first line of offense was to hire a skilled media trainer who could get our executives and key spokespeople on track to tell our story - and tell it well. Scott Pryzwansky is extremely talented in growing talent in a personal way, without tearing down pride of our veteran executives. Gifted in his own right as a national broadcaster, he's aided us in developing key messages, getting the right words out to the right outlets, and optimizing the people who can do it best. He is the best investment we could have made in strategic media placement - and takes the fear factor out of media, from their side of the fence."
Janeen Driscoll
Communications Manager
Pinehurst Resort
Helping the Duke Men’s Lacrosse Team Handle the Media During the 2006 Sexual Assault Scandal
"Scott Pryzwansky's impact on our program was monumental. The time he spent with our players was invaluable. His dedication to his craft and ability to both inform and teach are second to none. To this day, our players remark about how the training lessons they learned from Scott have helped them not only when dealing with the media, but also with their job interviews and interaction on campus. I highly recommend Scott's services to anyone looking to enhance his or her communication skills."
John Danowski
Head Men's Lacrosse Coach
Duke University
Scott has vastly improved the speaking and media relations skills of many CCL executives and faculty members. He’s a high-energy, hands-on coach who artfully mixes praise with constructive criticism. He’s truly gifted at making clients feel comfortable and bringing out the best in them.
Stephen Martin
Director, Global Public Relations,Center for Creative Leadership
Scott's peerless ability to reach our student-athletes was really the key to his training session. When I heard the words 'fun, cool, interesting and worthwhile' come out of our football players' mouths after attending another oft-mandatory preseason meeting, I knew it was a big hit and an exceptionally successful presentation.
Tom McClellan
Director of Athletic Media Relations East Carolina University
Dealing with the media is an important part of any coach's job. Scott's insight and game plan provide an invaluable and on going service.
Jeff Lebo
East Carolina Head Basketball Coach
The training that Scott provided was invaluable to me as a public speaker. He gave me concrete, valuable feedback that I can put to use right away! Scott immediately made me feel at ease and showed me very quickly how to improve my skills and make a positive impact in my work!
Melissa Reed
Executive Director NARAL Pro-Choice NC
We've had Scott work with several of our sports including football and men's lacrosse. His experience in the media field coupled with his knowledge of sports makes him the perfect person to educate others about dealing with the difficult questions that can arise during an interview. The thing I most admire about Scott is his desire to invest in his clients. His job doesn't end with the in-person sessions. He commits to the success of his clients by researching television clips and newspaper articles, and then following up with analysis. Having been in college athletics for 20 years, I hold Scott in the highest regard when it comes to media training.
Art Chase
Sports Information Director, Duke University
Scott helped me form a successful plan for dealing with the media and gave me real practices for immediate results. I look forward to continuing our relationship and working with Scott again.
John Shulman
Chattanooga Head Basketball Coach
Just like every business owner, you want to make sure that you get a return on your investment for any expenditure. There is no doubt that Scott's training provided a direct return on our investment. He reviewed us on tape and gave us very valuable information. He was prepared, informed on our issues, and left us with helpful deliverables. He comes highly recommended.
Tania Malik
CEO, Dagny Diversified
News coverage of college athletics is growing and expanding more and more every year, so having someone with experience like Scott Pryzwansky come in and speak to our student-athletes about how to conduct themselves during interviews, on-camera and off-camera, is very important. Scott’s presentation is fun and engaging and leaves our student-athletes with techniques they can apply in real-world situations.
Dan Wyar
Director of Communications for Athletics - Elon University
I think Scott's training is a must for every company. In my business no one ever thinks they will have a crisis, and when they do, Scott's lessons could save a lot of anguish.
Randy Jackson
Owner, Hazardous Weather Preparedness Institute
[Scott] is the best investment we could have made in strategic media placement - and takes the fear factor out of media, from their side of the fence.
Janeen Driscoll
Communications Manager Pinehurst Resort
Scott has been a great help to me over the last several years. As the profile of our organization has grown, I find myself being interviewed by the media more and more often. Scott has given me some invaluable suggestions for maximizing my effectiveness in front of a microphone. I highly recommend his media coaching skills.
Donald Moore
President, Greensboro Grasshoppers
Scott is a true professional who knows how to communicate effectively with the media. Dealing with the media is one of the most important aspects of my job and Scott's advice and training practices were extremely beneficial to our program. Working with Scott was one of the best things I have ever done. I look forward to continuing our relationship.
John Bunting
Head Football Coach, University of North Carolina
The Southern Conference brought Scott Pryzwansky into our annual Football Media Day event to work with our student-athletes. The results were immediate! At the end of the first media session, numerous media members remarked on how media savvy the football players were this year. Bringing in Scott was well worth the investment!
Steve Shutt
Associate Commissioner The Southern Conference
Scott and I have known each other for a long, long time and I know I can always trust and count on him whenever I need him. That’s the case with the players on our team as well. When Scott works with you, he has your best interests in mind. He truly invests and commits to your overall success.
Wes Miller
UNCG Head Basketball Coach
Working with Scott was great from start to finish. His ability – and willingness – to tailor his presentations to what each group of our student-athletes needed and his ability to engage and connect with them as a group and as individuals are what set him apart for me. From our first planning conversation until the end of our season, I could feel Scott's genuine interest and investment in our student-athletes' success.
Diana Koval
South Carolina Women's Basketball Communications Director


  • Scott Pryzwansky with Michael Kidd-GilchristScott Pryzwansky and Michael Kidd-Gilchrist of the Charlotte Hornets
  • Scott Pryzwansky with Collin SextonScott Pryzwansky and Collin Sexton of the Cleveland Cavaliers

About Scott Pryzwansky

Scott Pryzwansky is a veteran in the broadcasting industry with 30 years of television and radio broadcasting experience. An award-winning sportscaster, Pryzwansky has covered the Final Four, the U.S. Open, the Daytona 500, the NFL, the NBA, the NHL, and numerous college football bowl games. Pryzwansky has also served as a reporter and host for live telecasts of the Men's ACC Basketball Tournament, ACC Football, SEC Football and as Play x Play announcer for the CIAA, the Greensboro Swarm and others.

A native of Chapel Hill, North Carolina, Scott Pryzwansky is a graduate of the University of North Carolina with a degree in Speech Communications. As a walk-on basketball player at UNC, Scott was named to the Atlantic Coast Conference Honor Roll for outstanding academic achievement.


Ready to up your media game?

Get in touch today.

Pryzwansky Media Coaching & Communications
5703 Middlebury Place
Greensboro, NC 27410
(336) 314-4866